Client
Pernod Ricard
Campaign
100 % Summer
From everything to one thing: Tonic
You can mix LILLET in many ways and you can drink it with just about everything, but “everything” can easily turn into a non-experience. That's why we helped Pernod Ricard educate the Danes on how to correctly mix a LILLET Spritz and we showed them a number of occasions where drinking LILLET is just perfect.
50/50 – visually and literally speaking
We created a look where the 50/50 ratio for mixing a LILLET Spritz was the key visual element and we integrated the perfect LILLET occasions. We ensured a visual synergy that also worked in LILLET’s collaborations with restaurants and bars.
